eBay wants you to be successful. Essentially, if
their sellers are not making any money, eBay is
not making any money – or not enough money.
eBay does have one other very small source of
revenue, which comes from the sellers. This revenue
is realized from the promotional tools that actually
help you, as a seller, have more successful auctions.
The promotional tools on eBay are very inexpensive.
For instance, you can have a bold listing for just a
few cents. Highlighted listings are equally inexpensive.
These two tools could easily raise your final price by
as much as 25%! Not all promotional tools cost money.
Many of them are free. The available promotional tools
found on eBay are product finder, gallery, bold,
highlight, border, gift services listings, subtitles, featured
home page, featured plus, featured gallery, keywords,
co-op advertising, and optimized listings.
If you are serious about making money from your eBay
auctions, or if you are selling just one high ticket item,
you should definitely take advantage of the eBay
promotional tools that are available to you. These can
easily be found through your sellers account.